Acceleration

Build. Scale. Refine. Win.

GTM Strategy & Product-Market Fit

Quickly refine and iterate on ICP, pricing, and GTM channels to build a strong foundation for revenue growth, all while maximizing short-term results.

Hire. Coach. Elevate. Win.

Hiring & Structuring Sales Teams

From hiring your first salespeople to defining compensation, coaching, and culture, I help build a high-performing, scalable sales team and reduce mis-hires and mistakes that can critically impact hitting your next milestone.

Prioritize. Implement. Track. Scale.

Implementing Scalable Sales Operations

Set up processes, tools, and frameworks that boost team productivity and create tight feedback loops with product, marketing, finance, and investors.

Collaborate, Focus, Hustle, Hustle some more.

Driving Day-to-Day Execution

Get more value from your tools

The right suite of tools can supercharge productivity, streamline operations, and drive success—but only if they work together seamlessly, align with your business needs, and leverage embedded customization and AI. I help startups select, implement, and optimize their tech stack to ensure efficiency and automation in their sales processes.

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Frequently asked questions

Everything you need to know about our services

How do engagements work?

I work on specific mandates, defining upfront clear areas of improvement, success metrics, responsibilities, and timeline. Engagements are structured as a monthly retainer, with flexible options for startups (lower retainer + equity mix). Minimum commitment: 3 months.

Is this just strategic advisory?

No. I thrive in an immersive, hands-on approach. Beyond strategy, I dive into execution—reviewing sales calls, sequences, pipeline, and hiring decisions—to accelerate learning and impact.

What areas of sales & GTM do you cover?

I’ve built startups and led teams in larger companies, covering everything from lead generation, account executive (AE) coaching, partnerships, account management, sales enablement, and digital marketing.

What does a typical mandate look like?

Phase 1: Deep dive into tools, processes, and team dynamics. Speak with stakeholders to assess commercial operations.

Phase 2: Define priority initiatives aligned with success criteria.

Phase 3: Execute, iterate, and track progress against benchmarks.

End of Mandate: Evaluate outcomes, optimize next steps.

What types of businesses do you specialize in?

My expertise is in B2B and B2B2B SaaS, fintech, data, AI and services across North America and Europe.